Dotmobi is unique - the first top level domain dedicated to delivering the Internet to mobile devices. Scheduled for launch in May, dotmobi will revolutionise the use of the Internet on mobile devices. Dotmobi guides mobile users to made-for-mobile Internet content and services that can be accessed with confidence. The key differentiator for the dotmobi domain is the mobile user experience. This is driven by the Switch On! Guides. The guides contain a mixture of mandatory and recommended best practices for developing mobile content and services. The official registry website can be found under http://www.mtld.mobi
dotMobi is the ICANN-appointed global registry for the .mobi domain. Backed by 14 leading mobile and Internet organizations, .mobi addresses the need for seamless access to Internet-enabled mobile phones.
.mobi is the first – and only – top level domain dedicated to users who access the Internet through their mobile phones. With four mobile phones purchased for every one personal computer purchased, there’s a world of people whose main access point to the Internet is a mobile phone. And every one of those users can trust that a web site is compatible with their mobile phone if that site's address ends in .mobi.
In an increasingly mobile society, businesses, organizations and individuals need to reach and interact with their customers via the mobile web. A .mobi address allows them to bypass the constraints of geography, operators and handsets to effectively reach their audience.
For content providers, it opens a new and more profitable revenue stream, without having to rely on operator portals. Conversely, for operators, .mobi allows increased use of profitable data services while ensuring a good user experience and, therefore, customer loyalty. And that's because dotMobi ensures a predictable, consistent experience on a mobile phone by encouraging site owners to use dotMobi style guides, based on Worldwide Web Consortium (W3C) open standards.
In short, .mobi revolutionises the use of the Internet on mobile devices … but why now and why with .mobi? Because dotMobi, the company behind the .mobi domain, is backed by the most prominent mobile and Internet players in the world – the same companies who have delivered the promise of today's information society: Ericsson, GSM Association, Google, Hutchison, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, Telefónica Móviles, TIM (Telecom Italia), T-Mobile, Visa and Vodafone.
.mobi gives any content provider the means to reach a massive new audience without the expense or limitation of dealing with multiple carriers and their walled gardens.